A locally owned coastal jewelry and accessories brand based in Duxbury, Massachusetts.

New England Charm School was founded out of love for the effortless girly-ness of beach town culture. Designed for the coastal lifestyle, our collection is curated for all-day comfort to keep you charming from the courts to the docks.

Lightweight and versatile enough for everyday wear, we treat each morning like a game of dress-up. Roll out of bed, reach for your charms, and step into your storybook life.

Each charm carries a piece of New England magic, protecting your energy and attracting good fortune.

You are the main character of your life. Make it charming.

100% female owned and operated.